Design of a complete new identity for Fransastic, a Dutch publisher of

books about art and art related products.

The famous copyright sign, the ‘c’ with a circle around the letter, indicates

that the author is the owner of the work and is specific in its

meaning of media protection.

With this in mind the letter ‘f’ has been used in the logo as a trademark for Fransastic. The copyright sign ‘f’ is a wink to the aforementioned explanation of the original sign and means that everything Fransastic will produce is protected by the ‘f’.

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