Logo, lettering and design of an invitation to an opening party of the Fransastic Art Gallery.

This gallery was situated at the Oudegracht in the Museum Quarter in Utrecht.

For more than a year this gallery presented art is a very unique way, the ‘salon-style’. A term that refers to large groupings of art that extend higher and lower than the traditional eye-level single row or ‘museum-style’ hanging.

In addition, more artworks can be displayed in a given space, and the

non-linear approach allows exhibition designers to highlight

connections or contrasts between mutiple works, styles, periods or artists.

Unfortunately this gallery is not open anymore.

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